--- title: "Activating a stronger Signal: Introducing our new brand identity" description: Get the first look at Signal's new brand identity. image: https://info.signal88.com/hubfs/Hales%20Photo-Signal-0436%20%281%29-1200x800-9b9f185.png --- [![Signal 88 logo](https://info.signal88.com/hubfs/mjtw-assets/logos/signal-logo.svg)](https://www.teamsignal.co.uk/) - [Own a Franchise](https://www.teamsignal.co.uk/franchise-opportunities) - [Apply to Become a Franchisee](https://www.teamsignal.co.uk/franchisee-application) - [Security & Patrol Services](https://www.teamsignal.co.uk/security-service) - [Mobile Patrol Security](https://www.teamsignal.co.uk/security-service/mobile-patrol) - [Keyholding & Alarm Response](https://2721732.hs-sites.com/security-service/keyholding-alarm-response) - [Custom Security Services](https://www.teamsignal.co.uk/security-service/custom) - [Technology: Our Software](https://www.teamsignal.co.uk/security-service/our-technology) - [Industries We Serve](https://www.teamsignal.co.uk/industries) - [Resources](https://www.teamsignal.co.uk/resources) - [Case Studies](https://www.teamsignal.co.uk/case-studies) - [Blog](https://www.teamsignal.co.uk/blog) - [About Us](https://www.teamsignal.co.uk/about-us) - [Why Signal?](https://www.teamsignal.co.uk/why-signal) - [Service Philosophy & Process](https://www.teamsignal.co.uk/our-philosophy) - [Community](https://2721732.hs-sites.com/community) - [Contact Us](https://2721732.hs-sites.com/about/contact-us) - [Join Team Signal](https://www.teamsignal.co.uk/join-our-team) - [Careers](https://www.teamsignal.co.uk/join-our-team/career-opportunities) - [Vision and Values](https://www.teamsignal.co.uk/join-our-team/values) [Get a Quote](https://www.teamsignal.co.uk/quote-request) [![Signal 88 logo](https://info.signal88.com/hubfs/mjtw-assets/logos/signal-logo.svg)](https://www.teamsignal.co.uk/) [Get a Quote](https://www.teamsignal.co.uk/quote-request) Menu Login [Blog](https://www.teamsignal.co.uk/blog) - [Employee Safety](https://www.teamsignal.co.uk/blog/tag/employee-safety) - [Private Security](https://www.teamsignal.co.uk/blog/tag/private-security) - [Reports](https://www.teamsignal.co.uk/blog/tag/reports) - [Retail Security Services](https://www.teamsignal.co.uk/blog/tag/retail-security-services) - More - [Security 101](https://www.teamsignal.co.uk/blog/tag/security-101) - [Signal Edge](https://www.teamsignal.co.uk/blog/tag/signal-edge) - [Summer Safety Tips](https://www.teamsignal.co.uk/blog/tag/summer-safety-tips) - [The Patrol Difference](https://www.teamsignal.co.uk/blog/tag/the-patrol-difference) - Browse Topics - [Employee Safety](https://www.teamsignal.co.uk/blog/tag/employee-safety) - [Private Security](https://www.teamsignal.co.uk/blog/tag/private-security) - [Reports](https://www.teamsignal.co.uk/blog/tag/reports) - [Retail Security Services](https://www.teamsignal.co.uk/blog/tag/retail-security-services) - [Security 101](https://www.teamsignal.co.uk/blog/tag/security-101) - [Signal Edge](https://www.teamsignal.co.uk/blog/tag/signal-edge) - [Summer Safety Tips](https://www.teamsignal.co.uk/blog/tag/summer-safety-tips) - [The Patrol Difference](https://www.teamsignal.co.uk/blog/tag/the-patrol-difference) ![](https://info.signal88.com/hubfs/Hales%20Photo-Signal-0436%20%281%29-1200x800-9b9f185.png) # Activating a stronger Signal: Introducing our new brand identity ![](https://info.signal88.com/hubfs/mjtw-assets/logos/signal-symbol.svg) Written by: [Signal](https://www.teamsignal.co.uk/blog/author/signal) - [Facebook Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.teamsignal.co.uk%2Fblog%2Factivating-a-stronger-signal-introducing-our-new-brand-identity) - [Twitter Share](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.teamsignal.co.uk%2Fblog%2Factivating-a-stronger-signal-introducing-our-new-brand-identity&text=Activating+a+stronger+Signal%3A+Introducing+our+new+brand+identity) - [LinkedIn Share](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.teamsignal.co.uk%2Fblog%2Factivating-a-stronger-signal-introducing-our-new-brand-identity&title=Activating%20a%20stronger%20Signal%3A%20Introducing%20our%20new%20brand%20identity&summary=Get+the+first+look+at+Signal%27s+new+brand+identity.&source=) - Copy Copy Soon, you’ll see a stronger Signal in your community. We’ve refreshed the Signal brand with a look and feel that retains much of our legacy while creating a runway for our continued growth. ## Getting on a first-name basis Known for our first decade as Signal 88 Security, we felt a name change would best align our brand identity with our global ambitions.  The old name came from police radio chatter in our hometown of Omaha, Nebraska, where the code "signal 88" means "situation secure." But as we continue to expand around the world, we chose to simplify with a name that's more clear and approachable. ## Our new look Like signal flags on the horizon, our new logo represents partnership, presence and above all, security. With a distinctive blue leading our updated identity, Signal is the reliable beacon you’ve come to count on, the unmistakable sign of confidence when you need it most. You'll notice our new look in our redesigned, more vibrant patrol vehicles. Officers will wear new, more vibrant uniforms that honor their commitment and instill pride through bespoke details. ![Hales Photo-Signal-0436 (1)-1200x800-9b9f185](https://info.signal88.com/hubfs/Hales%20Photo-Signal-0436%20(1)-1200x800-9b9f185.png) ## Rolling out our new brand Because change takes time, we’ll be introducing these updates gradually, as we bring Signal to new locations around the world. Local franchises will be transitioning onto the new Signal brand throughout 2022. When those franchises begin their new brand implementation, they'll be equipped with resources to communicate the news to their staff, clients, and community members. There's plenty of positive change coming to a Signal franchise near you. But what won't ever waver is Signal's commitment to providing peace of mind so our community can pursue passion in life.   ## More Articles [![](https://www.teamsignal.co.uk/hs-fs/hubfs/image-png-Dec-11-2024-06-30-10-2470-AM.png?width=450&height=250&name=image-png-Dec-11-2024-06-30-10-2470-AM.png) December 11, 2024 Signal UK at The Security Event 2025: Meet Us at NEC Birmingham Signal UK](https://www.teamsignal.co.uk/blog/signal-uk-at-the-security-event-2025-meet-us-at-nec-birmingham) [Security 101 ![](https://info.signal88.com/hubfs/Mask%20Group%207@2x.png) July 14, 2021 5 Security Tips for Summertime Crowds ![](https://info.signal88.com/hubfs/mjtw-assets/logos/signal-symbol.svg) Signal](https://www.teamsignal.co.uk/blog/security-5-security-tips-for-summertime-crowds) [![Signal 88 logo](https://info.signal88.com/hubfs/mjtw-assets/logos/signal-logo.svg)](https://www.teamsignal.co.uk/) Home Office [71-75 Shelton Street Covent Garden London, WC2H 9JQ United Kingdom](https://www.google.com/maps/search/71-75+shelton+street+covent+garden/@51.5148785,-0.126136,17z/data=!3m1!4b1?entry=ttu) [tel:](tel:) - [Own a Franchise](https://www.teamsignal.co.uk/franchise-opportunities) - [Apply to Become a Franchisee](https://www.teamsignal.co.uk/franchisee-application) - [Security & Patrol Services](https://www.teamsignal.co.uk/security-service) - [Mobile Patrol Security](https://www.teamsignal.co.uk/security-service/mobile-patrol) - [Custom Security Services](https://www.teamsignal.co.uk/security-service/custom) - [Technology: Our Software](https://www.teamsignal.co.uk/security-service/our-technology) - [About Us](https://www.teamsignal.co.uk/about-us) - [Why Signal?](https://www.teamsignal.co.uk/why-signal) - [Service Philosophy & Process](https://www.teamsignal.co.uk/our-philosophy) - [Resources](https://www.teamsignal.co.uk/resources) - [Case Studies](https://www.teamsignal.co.uk/case-studies) - [Blog](https://www.teamsignal.co.uk/blog) - [Industries We Serve](https://www.teamsignal.co.uk/industries) - [Campus Security](https://2721732.hs-sites.com/industries/campus-security-service) - [Commercial Security](https://www.teamsignal.co.uk/industries/commercial-security-service) - [Food Defense](https://2721732.hs-sites.com/industries/food-beverage-security-service) - [Industrial & Specialty Security](https://teamsignal-co-uk.sandbox.hs-sites.com/industries/industrial-security-service) - [Join Team Signal](https://www.teamsignal.co.uk/join-our-team) - [Careers](https://www.teamsignal.co.uk/join-our-team/career-opportunities) - [Vision and Values](https://www.teamsignal.co.uk/join-our-team/values) - [Get a Quote](https://www.teamsignal.co.uk/quote-request) - [Contact Us](https://2721732.hs-sites.com/about/contact-us) - [Privacy Policy](https://www.teamsignal.co.uk/privacy-policy) - [Terms of Use](https://www.teamsignal.co.uk/terms-of-use) © 2026 Signal UK. 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